Cultivating crops led to permanent settlements, but also greed and exploitation. Was it all worth it?
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Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall
In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]
Tales from the World Before Yesterday
Jared Diamond, a professor of geography at UCLA, recalls his adventures in New Guinea, including his discovery of the long-lost golden-crested bowerbird: “So, the New Guinean with me made a trail up as high as we could go. He managed to get a trail up to 4,600 feet. I bird-watched there every day. It was […]
